One of my jobs is managing correspondence for Kit Foster Design. After seeing many cover briefs from authors, I came up with an information packet we send out to streamline the design process and to avoid common pitfalls. Here are my suggestions for common issues to consider:
- Don’t try to tell your whole story with your cover. Cramming too many elements onto the cover makes the art busy and confuses more readers than it helps.
- Don’t try to tell the whole story with your back cover text.
Cover text isn’t usually more than a couple of hundred words. Have a look at the sales copy on the back of your favorite books in your genre. Writing sales copy is a different skill set than writing a novel. Invite reader interest and seduce them with a tease, not an info dump. Sales copy that is too long goes unread. Big blocks of text are…
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